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- Bed Head Hotel Festival Popup - 

Bed Head took over the Hard Rock Hotel in downtown Chicago on August 4th and 5th during the festival weekend, transforming the space into a destination for concert goers before and after the music festival.  Serayah (Empire), Brandi Cyrus (Cyrus Vs. Cyrus), Rumer Willis (Empire), Dani Thorne, Iggy Rodriguez (The Bachelorette)

​, Lindsay Luv​

and more, stopped by to engage at The Bed Head Hotel and take in the stunning cityscape views  from the Hard Rock Hotel Chicago’s 4th floor terrace.



Guests had the opportunity to enjoy complimentary hairstyling by Bed Head, makeup touch-ups and manicures, specialty drinks and live entertainment. They stopped by the Bed Head Style Bar, a pop-up salon on-site, and partook in hair styling appointments courtesy of their professional styling team. From bold, boho braids to off-the-charts faux hawks, barber fades and twisted top knots, Bed Head was committed to providing guests with one-of-a-kind, festival-inspired styles to last all weekend.  Each look was created using an assortment of top-selling Bed Head stylers, including Superstar Queen for a Day, a thickening spray that provides second day, lived-in texture for a style with staying power.


The event featured DJ performances by celebrity talent and fashion influencers such as Rumer Willis, Brandi Cyrus, Dani Thorne, Lindsay Luv and The Naven Twins as well as local notable Chicago DJs Jill Strange, Alissa Jo and Phil Rizzo and top Chicago-based street artist JC Rivera did a live graffiti chalk-art installation in the Hard Rock Hotel lobby.